News Markets and Platforms (U7: P1, P2, M1)
P1: Explain the media market for different news providers:
P2: Explain the media platforms used for news distribution:
News is distributed across two platforms: Traditional and Digital. In these, there are a vast number of channels that the stories can be released on, such as social media, websites, newspapers, radio and TV. Each appeals to a different audience, and each offers a different purpose to the news organisation.
TV and Radio distributed the story differently to each other, however, containing many similarities. TV channels have dedicated channels, such as Good Morning Britain (ITV) and This Morning (BBC). TV channels relay the information to the audience, with these facts normally supported a professional, in the specific field, discussing the story, with a debate. This gives the audience additional information and viewpoints, giving them a better overall viewpoint and opinion on the matters discussed.
Radio normally only relays the information, giving the audience the necessary facts and information. This is suitable for radio, as the majority of radio listeners are on the guy, meaning the majority wont be able to stay listening too a whole debate and additional information, that comes with the story, mainly only the necessary information.
However, for listeners who do want these additional information, there are dedicated radio channels for this, such as LBC and BBC Radio 4. These channels give the audience the choice, of just the bare necessary on the move, or the necessary plus additional debates and expert inputs.
On the 8th January 2020, Meghan Markle and Prince Harry announced that they will be stepping down from their royal duties. This announcement was made on social media, specifically Instagram, and led to mass hysteria and outcry from the wider public. Both the reaction and coverage of what is now being brandished 'Megxit' was apparent on traditional and digital platforms.
Newspapers such as The Guardian and The Sun both reported on the events, taking two very different stances to the announcement. However, both reported the news on both their digital and traditional platforms. This meant that the news was open to a vast number of people, resulting in the news reaching all members of public.
Another traditional platform that reported on the matter was print newspapers. Newspaper again gave more traditional members of society the opportunity to read about what was occurring. All the major newspapers reported on the events as they unfolded, with different tabloids and broadsheets reporting on them in different ways. This gave different readers different opportunities to learn about the events, seeking different appeals and thus consuming the information in a multitude of ways.
The Sun (Tabloid) used very emotive language, as well as an informal mode of address to report on the events. This appeals to a different set of people in society, offering a more 'friendly' read, with the bold text and large image looking less intimidating for a reader, than the large amount of text that is present in The Times (Broadsheet)
The Times has a much more formal mode of address, appealing to a completely different audience than The Sun. The Times is much more text heavy, and contains more straight facts than The Sun does. This means that it offers readers a more fact filled read; relying more on information than captivation.
'Megxit' was reported on traditional platforms, such as newspapers and radio, as well as digital platforms, such as online websites and social media. This is extremely common nowadays, as this ensures that the news will reach all aspects of society; people who are exposed to the new digital platform, as well as those who choose to stick to the traditional ones. Radio programmes, such as LBC or BBC Radio 4 were major players in the spread of information around this event, acting as a platform for debates for all about the events that had unfolded. Traditional platforms allow people to listen to the events on the go (with both digital and traditional platforms taking you to a radio link) a traditional platform. Being able to know about the news as well as partaking in other activities at the same time.
Digital coverage of the events was a lot more interactive. The announcement was initially made via the social media channel Instagram, and it gave fans a chance to share and comment on the news that had occurred.
P2: Explain the media platforms used for news distribution:
News is distributed across two platforms: Traditional and Digital. In these, there are a vast number of channels that the stories can be released on, such as social media, websites, newspapers, radio and TV. Each appeals to a different audience, and each offers a different purpose to the news organisation.
TV and Radio distributed the story differently to each other, however, containing many similarities. TV channels have dedicated channels, such as Good Morning Britain (ITV) and This Morning (BBC). TV channels relay the information to the audience, with these facts normally supported a professional, in the specific field, discussing the story, with a debate. This gives the audience additional information and viewpoints, giving them a better overall viewpoint and opinion on the matters discussed.
Radio normally only relays the information, giving the audience the necessary facts and information. This is suitable for radio, as the majority of radio listeners are on the guy, meaning the majority wont be able to stay listening too a whole debate and additional information, that comes with the story, mainly only the necessary information.
However, for listeners who do want these additional information, there are dedicated radio channels for this, such as LBC and BBC Radio 4. These channels give the audience the choice, of just the bare necessary on the move, or the necessary plus additional debates and expert inputs.
On the 8th January 2020, Meghan Markle and Prince Harry announced that they will be stepping down from their royal duties. This announcement was made on social media, specifically Instagram, and led to mass hysteria and outcry from the wider public. Both the reaction and coverage of what is now being brandished 'Megxit' was apparent on traditional and digital platforms.
Newspapers such as The Guardian and The Sun both reported on the events, taking two very different stances to the announcement. However, both reported the news on both their digital and traditional platforms. This meant that the news was open to a vast number of people, resulting in the news reaching all members of public.
Another traditional platform that reported on the matter was print newspapers. Newspaper again gave more traditional members of society the opportunity to read about what was occurring. All the major newspapers reported on the events as they unfolded, with different tabloids and broadsheets reporting on them in different ways. This gave different readers different opportunities to learn about the events, seeking different appeals and thus consuming the information in a multitude of ways.
The Sun (Tabloid) used very emotive language, as well as an informal mode of address to report on the events. This appeals to a different set of people in society, offering a more 'friendly' read, with the bold text and large image looking less intimidating for a reader, than the large amount of text that is present in The Times (Broadsheet)
The Times has a much more formal mode of address, appealing to a completely different audience than The Sun. The Times is much more text heavy, and contains more straight facts than The Sun does. This means that it offers readers a more fact filled read; relying more on information than captivation.
'Megxit' was reported on traditional platforms, such as newspapers and radio, as well as digital platforms, such as online websites and social media. This is extremely common nowadays, as this ensures that the news will reach all aspects of society; people who are exposed to the new digital platform, as well as those who choose to stick to the traditional ones. Radio programmes, such as LBC or BBC Radio 4 were major players in the spread of information around this event, acting as a platform for debates for all about the events that had unfolded. Traditional platforms allow people to listen to the events on the go (with both digital and traditional platforms taking you to a radio link) a traditional platform. Being able to know about the news as well as partaking in other activities at the same time.
Digital coverage of the events was a lot more interactive. The announcement was initially made via the social media channel Instagram, and it gave fans a chance to share and comment on the news that had occurred.
Different people engaged with the news in different ways, but one thing for certain is that digital platforms paved the way for a large reaction; from fans of the royals, to the general public.
Digital platforms gave consumers a platform to both vent and interact with the different news organisations that reported on the news. This meant that the spread of information was rapid, with both official and non-offcial news organisations reporting on the matter.
M1: Compare and contrast the benefits of using different media platforms:
Traditional and Digital platforms have a wide range of purposes and appeal to the different audiences in a multitude of ways. Each differentiation results in a different appeal for each platform. This in turns results in the different platforms being used for different purposes, each being effective for its intended purpose.
Traditional platforms, such as tabloids and broadsheets appeal to a different audience than what a digital platform would. Broadsheets have a much more formal mode of address, resulting in certain
groups of people choosing to pick up a broadsheet, such as The Times. The target audience of The Times is largely middle class members of society, with a NRS social code of ABC1. This results in the language and formatting used being very selective, directly aimed at people in this category, making it appealing to their specific audience. The purpose of The Times is to give consumers the ability to read a highly literate and formal newspaper, meaning that they learn the appropriate news in a format that appeals to them.
Juxtaposing this, tabloids allow consumers to read about the main stories occurring in the news, as well as reading about more niche stories, stories that don't appeal to a mainstream audience. Tabloids have a much less formal mode of address, in comparison to a broadsheet, resulting in a completely different target audiences. The Sun is predominately aimed at 35-44 year olds, in the NRS social code of C-E. This results in the language used by The Sun being less formal.
Newspapers are predominantly produced twice a day, coinciding with rush hour times. This is done to give people the opportunity to get up-to-date news during commutes. This means that newspapers stay at the height of popularity, with people picking one up to read during their journeys. This highlights the importance that traditional platforms still have on how we consume news, as they provide us with a platform that is constantly being updated and we can access anywhere, above or below ground.
The Times' coverage of 'Megxit' was much more formal then The Sun's. These differentiations appeal to different audiences, offering a range of news sources, meaning that all can find a platform and form that appeals to them. This helps the spread of news, as no one will be put off picking up a newspaper; engaging in the latest news.
Traditional news carries many benefits. A main one is that people, who may not have access to any
digital forms of news, can still be aware of current affairs, and the world around them. Traditional news has managed to survive, in a very digitally commanded world, due to their wide availability, such as being free on buses and tubes. This means that people are always able to pick up a paper, and gain information on the world around them.
Digital platforms have become very prominent over the past years, with advancements in technology helping build a more sustainable and efficient platform. Just like the traditional platforms, digital ones provide all with daily news. However, digital platforms get updated much more commonly, resulting in more accurate news and more appealing news stories.
Digital platforms covers social media and official apps, each offering a different appeal to the specific audiences. Social media has a much less formal mode of address, wether that's with tabloids or broadsheets. The Sun has a prominent social media presence, on sights such as Instagram and SnapChat. These social media's are used to be engaging, as well as informative, with share and comment options resulting in audiences prosuming the information. This means that its a much 'friendlier' read for the audience, meaning that the news gets across much more efficiently. 'Megxit' was reported in a very minimalistic and informal way, meaning that many people got a brief understanding about what had happened.
Both The Sun and The Times have mobile apps, that they place the latest and updated news onto. The information is minimal and the majority of the information is released at the start of the article. Mobile apps can be accessed anywhere, and with notifications, relating directly to the latest news, audiences are constantly being updated on what is occurring.
The Suns website is filled with informal stories, with the main pulling word of the article being in a bold red. This highlights the informality of both the website and The Sun. As well as this, The Sun's websites contains many hyperlinks, meaning that the reader can learn about what they are reading. This results in more people choosing to read news online, as they can learn more about the information on screen, resulting in a more engaging read for the audience.
In addition, both The Times and The Sun's website include embedded videos. This results in a more engaging and entertaining viewing process, as its not just reading text, it's viewing the news. This opens the news up to a wide variety of people, who may have been put off by the idea of reading large text, and would rather view it.
As well as this, a big benefit of online news is the different websites can included hyperlinks, to other news articles. This helps the audience to gain a better understanding of the story that they are reading, enabling both the information, and the different news sites to provide a vast range of information to the readers. Also, its makes understanding the articles much easier for the reader, as they can straight away ;earn information, on matters that they may not be too sure on, which they had read in the article.
Comments
Post a Comment